Volcom Women have not hesitated for a second to team up once again with their beautiful muse, ambassador and designer Georgia May Jagger to create the most retro and vibrant collection so far. Inspired by her music and fashion filled childhood, Georgia brought 1990’s back to life in her capsule collection. Vibrant red, hot pink, and Volcom heritage black and white create a rebellious and fearless colour palette. Key items ooze a laid-back attitude thanks to modern silhouettes that still play homage to the past.
The idea of the matching set has evolved from the ‘Clueless’ days with a modern bold red cropped denim jacket that is paired with coordinated high waisted jean. A classic gingham check creates a statement in a 90’s aesthetic overall dress as well as a nostalgic school-girl skirt. Both gingham pieces can be born with the GMJ quirky shrunken heart sweater for that trademark “as if” style or grungy with the oversized boyfriend hoodie. A simple black spaghetti strapped dress softens this collection with a more feminine and uncomplicated look.
Georgia’s swim capsule is made with our eco-friendly Econyl this time updated using a new waterless printing technique.
Inspired by creative spirit, Volcom was founded in 1991 and creates products for the persistent who are true to their passions. We were born to chase what we are true to. It’s not that we want to... WE HAVE TO. We have a vision that turns obstacles into opportunity, a creative courage to tempt the impossible... And embrace the strange. Telling us to push further...To try again. Endlessly seeking elevation, we are all connected by this same internal force. Forever we chase that intoxicating moment when our vision is realized...The world around us goes quiet...And for brief moments, we are more than alive. Volcom, True To This.