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Miércoles, 30 de septiembre de 2020

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Miércoles, 19 de Diciembre de 2018

Ten years of ISKO Jeggings™, revolutionary denim icon

In 2008 ISKO launched ISKO Jeggings™ and changed the rules of fashion with a completely new take on style. The premium denim ingredient brand celebrated the 10th Anniversary of this legendary breakthrough with a special event in Amsterdam.

Ten years ago, a major revolution sparked the fashion world as ISKO, the premium denim ingredient brand, created ISKO Jeggings™.

This super-stretch denim technology, ideal for skinny jeans that are as soft and lightweight as leggings, immediately became a must-have for all fashionistas. With its second-skin comfort and perfect fit, it naturally appealed to people seeking style and wanting to feel at ease around the clock.

Staying in line with the times, ISKO has evolved the ISKO Jeggings™ concept over the years.

Shaping and sculpting the body with its superior elasticity, ISKO Jeggings™ grew to include brand-new technical features and holding power capabilities: the ultimate way to flatter the silhouette – always with a real, genuine denim look.

Its popularity has led ISKO Jeggings™ to play a key role in a woman’s life over the last decade: from her teen years to her first job, from her first date to maternity, finally lending her iconic pants to her own teenage son as “Meggings” for men.

This was exactly the story staged during the special exhibition held at Loods 6, Amsterdam on December 12th. A live representation highlighted ten key stages in women’s (and ultimately, men’s) lives, with ISKO Jeggings™ garments expressly conceived and designed by Creative Room, ISKO’s made-to-measure service.

Important brands, media and influencers gathered at the event for a glamorous, festive evening with food, drinks and music by DJ Maj Ulbrand.

ISKO™
As a world-leading ingredient brand, ISKO is the only denim mill in the world to have been awarded both the Nordic Swan Ecolabel and the EU Ecolabel. The company has a production capacity of 300 million meters of fabric per year with 2,000 high-tech automated looms. ISKO has a global presence, with offices in 35 countries, and is part of SANKO TEKSTIL, the textiles division of the SANKO Group. The SANKO Group is one of the largest conglomerates in the world, active in a wide range of sectors from construction and energy, to packaging, financial services, health care and education. It is also a major investor in renewable energy, including hydroelectric and wind power plants.

ISKO is a trademark of SANKO TEKSTIL.

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