Featured in the campaign are Caroline Rush (Chief Executive, BFC),Dylan Jones (BFC Menswear Chair & Editor, British GQ), Akinola Davies (Moving Image Artist & Filmmaker), Angelo Van Mol (Creative Director, Band of Outsiders), Eden Loweth and Tom Barratt (Designers, ART SCHOOL), Ashton Gohil (Model & DJ), Bethany Williams (Designer, Bethany Williams), Bianca Saunders (Designer, Bianca Saunders), Cosima (Musical Artist), David Gandy (BFC Menswear Ambassador), Dennis Okwera (Model & Actor), James Massiah (Poet), Liam Hodges (Designer, Liam Hodges), Lou Dalton (Designer, Lou Dalton), Louis III (Musical Artist), Lucien Clarke (Professional Skater), Nicholas Daley (Designer, Nicholas Daley), Oliver Spencer (Designer, Oliver Spencer), Paria Farzaneh (Designer, paria /FARZANEH), Per Götesson (Designer, Per Götesson), Priya Ahluwalia (Designer, Ahluwalia Studio), Sherelle (DJ & Radio Presenter) and Stavros Karelis (Founder & Buying Director, MACHINE-A).
Caroline Rush, BFC Chief Executive commented: “London is a city that is globally recognised for its creative talent and businesses. We’re extremely excited to launch this campaign for LFWM June 2019 and to celebrate not only the designers, but also the broader creative community who all play a vital role in our industry’s culture and reputation.”
Dylan Jones, BFC Menswear Chair “The ‘This is London’ campaign shines a light on the incredible pool of talent that makes London the creative capital of the world. From rising stars to established names, the campaign features a diverse mix of individuals, celebrating the eccentricity of our capital while illustrating that LFWM is a global platform for innovation and culture.”
The talent taking part in the campaign were asked questions about London; what they love most about the city, what separates it from others and how the capital creatively defines them. In the series of images rolling out to launch London Fashion Week Men’s June 2019, Markn captures the energy of the cast through their mix of personalities and styles, showcasing how the melting pot of experiences make London and London Fashion Week Men’s so unique. “This is London” will be promoted at the main hub of LFWM, The Truman Brewery, during London Fashion Week Men’s June 2019 which runs from 8-10th June.
The BFC would like to thank Andrew Gallimore, Big Sky Studios, Giulio Ventisei, Megumi Mizuno, Peter Burkill and Richard Mortimer for their support in creating the campaign.
The generosity and commitment of our sponsors, suppliers and supporters is more vital than ever. Please help us by acknowledging their support: Official Sponsors: GQ, JD.com, Inc. Mercedes-Benz, Radisson-Blu Edwardian, TONI&GUY; Official Suppliers: DHL, evian, Fashion and Beauty Monitor, Getty Images, Launchmetrics; With special thanks to Larabar, Penhaligon’s, Propercorn and NEWGEN partners: Browns and Depop. Official Supporters: The Department for International Trade, The European Regional Development Fund and The Mayor of London.
BRITISH FASHION COUNCIL
The British Fashion Council (BFC) was set up in 1983 to promote British fashion internationally and co-ordinate this promotion through fashion weeks, exhibitions and showcasing events. The BFC now supports designers beginning at college level and extending to talent identification, business support and showcasing schemes to help British designer businesses develop their profiles and business globally and promote British fashion and its influential role in Britain and London. The BFC Colleges Council offers support to students through its Foundation, BA and MA scholarships, links with industry through design competitions and Graduate Preview Day. Talent identification and business support schemes include BFC/Vogue Designer Fashion Fund, BFC/GQ Designer Menswear Fund supported by JD.com, Inc. and NEWGEN which includes womenswear, menswear and accessories. The BFC also runs and owns charities including the BFC Fashion Arts Foundation, the BFC Fashion Trust and the BFC Education Foundation. Showcasing initiatives and events include London Fashion Week, London Fashion Week Men’s, LONDON show ROOMS, International Fashion Showcase, London Fashion Week Festival and the annual celebration of creativity and innovation in the fashion industry: The Fashion Awards.
Markn is a London based photographer who works in stills and motion. He freelance assisted the fashion photographer Steven Klein in New York City and Solve Sundsbo in London before becoming Nick Knight’s 1st Assistant during which he was heavily involved with Knight’s fashion film site SHOWstudio.He is currently working on several ongoing stills and moving image documentary/fashion series which can be seen on his instagram @marknmarkn He has recently contributed to magazines such as i-D, Document Journal and Primary Paper amongst others.